Advertising is a form of communications, used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer.
Advertising also refers to the means by which goods or services are promoted to the public. The advertiser
Advertising can be spread across a wide range of different media, creating all-pervasive campaigns in which the message in one medium is reinforced by those in others.
There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organisation.
Advertising involves spending money, and, in the case of large organisation, a vast amount of it. But anybody thinking of selling a product or service first of all needs to ask themselves if advertising will actually help them to do so.
Selling involves achieving the right balance between the four different elements of what is known as the