Women In Business

Marketing is a much misunderstood concept. People often confuse it with selling or advertising, but it means much more than that. Marketing is an integral part of small business management, for without an adequate market your business will not be profitable. Marketing concentrates on customers and what they need (or want). Customers are the essence of marketing

Your marketing plan should be simple and efficient:

• Identify a target market
• Develop a strong marketing message and hook
• Create one piece of marketing collateral that will attract prospects and set you apart
• Get visible in your target market, the manual way
• Keep following up to build relationships and credibility.

Three marketing tips that make your business stand out:

• 1. Get back to basics. Consumers grow accustomed to seeing certain images. Try to avoid clich