In line with the main priorities set by the URBACT Information Society Network, this theme focuses on business development and the role of ICT as a means of tackling economic restructuring and promoting employment and in doing so fostering social cohesion and economic inclusion.
The purpose of this brief document is to act as a guide for colleagues when preparing material or presentations on this topic and to provoke discussion on the issues raised in it.
Business Development and its relationship to ICT?
Business Development is the process of improvement that enables a business to become more efficient, profitable, and thereby creating or safeguarding jobs. Business development therefore does not only concern marketing and sales departments, but all parts of a business which constitute its value chain and requires effective communication and co-operation within a company.
Over the last 20 years ICT has increasingly been identified as a major contributor to the process of business development and improvement and it has been identified that